the international aids society
The International AIDS Society (IAS) is the world’s leading independent association of HIV professionals, with over 15,000 members from more than 190 countries working at all levels of the global response to AIDS. I worked on the development of the new brand which has been rolled out across all of their materials.
The International AIDS Society (IAS) is the world’s leading independent association of HIV professionals, with over 15,000 members from more than 190 countries working at all levels of the global response to AIDS. I worked on the development of the new brand which has been rolled out across all of their materials.
materials
brand development // brand guidelines // annual reports // newsletters // exhibition // folders // leaflets
skills
design // layout // artwork // print management // project management
brand development // brand guidelines // annual reports // newsletters // exhibition // folders // leaflets
skills
design // layout // artwork // print management // project management
brand development
design // layout & artwork // project management
We created four Brand Pillars which encompass IAS, who they are, and what they do. The existing logo was refined and a new strapline was added.
Each brand pillar was developed using the method of word association. From this a set of word boxes and icons was created with a corresponding bold colour palette for each pillar. All of these elements are combined in a multitude of ways throughout the brand.
The Brand Pillars are:
Science
Membership
Conferences
Advocacy / Policy
design // layout & artwork // project management
We created four Brand Pillars which encompass IAS, who they are, and what they do. The existing logo was refined and a new strapline was added.
Each brand pillar was developed using the method of word association. From this a set of word boxes and icons was created with a corresponding bold colour palette for each pillar. All of these elements are combined in a multitude of ways throughout the brand.
The Brand Pillars are:
Science
Membership
Conferences
Advocacy / Policy
brand guidelines
design // layout & artwork // copy writing // project management
A pdf brand guidelines document was produced, this included detailed guidelines on how to use the logo, brand elements, colours and fonts. I also produced a full set of downloadable graphics, including logos, icons and word boxes, all saved in various formats which were shared, along with the guidelines to all the relevant people worldwide.
design // layout & artwork // copy writing // project management
A pdf brand guidelines document was produced, this included detailed guidelines on how to use the logo, brand elements, colours and fonts. I also produced a full set of downloadable graphics, including logos, icons and word boxes, all saved in various formats which were shared, along with the guidelines to all the relevant people worldwide.
newsletter
design // layout & artwork // print management // project management
IAS produce a quarterly newsletter which is sent out to all their members. I created the initial layout design using the new brand style and continue to manage the production and print of these newsletters.
design // layout & artwork // print management // project management
IAS produce a quarterly newsletter which is sent out to all their members. I created the initial layout design using the new brand style and continue to manage the production and print of these newsletters.
annual report
design // layout & artwork // print management // project management
The annual report continues the brand style, with the icons and text patterns used as holding graphics and backgrounds on the internal pages. This report included a review of the last year's work and achievements, followed by detailed financial figures.
design // layout & artwork // print management // project management
The annual report continues the brand style, with the icons and text patterns used as holding graphics and backgrounds on the internal pages. This report included a review of the last year's work and achievements, followed by detailed financial figures.