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data 2 doormat
 
Data 2 Doormat is the ground-breaking solution that lets you create and deliver an entire direct mail campaign direct from your computer. The online system lets customers choose a letter & envelope template, add data, and with one-click these will be printed and mailed out.
 
When Data 2 Doormat first came to us, they needed a new brand to help market their new online mailing system. Starting with a clean slate, this allowed me to be a little more creative and I used the opportunity to make quiet a dull subject fun and interesting.
materials
brand development // exhibition // handout cards // merchandising // presentations // website
 
skills
design // layout // artwork // animation
Data 2 Doormat - Brand
brand development
logo design // artwork
 
I created this illustration to represent how easy the data 2 doormat system is for customers to use. I combined a rough illustrative style, and real objects to make a fun and interesting look.
exhibition
design // layout // artwork // project management
 
The brand was used on an exhibition space, while merchandising elements were also created.
 
A door mat style floor tile was created, and this was then stuck on the floor at key positions round the exhibition hall, to help drive traffic to the stand.
Data 2 Doormat - Exhibition
Data 2 Doormat -Exhibition
Data 2 Doormat -Exhibition
Data 2 Doormat - Animation
animated presentation
design // layout // animation // project management
 
An animated presentation was used to explain the simple process of the Data2doormat system. I used the strong bold brand and colours to make an impact, while the flash animation highlighted the key features in a fun and engaging style.
 
CLICK HERE TO VIEW THE ANIMATION >
Data 2 Doormat - Animation
Data 2 Doormat - Animation
Data 2 Doormat - Animation
Data 2 Doormat - Animation
Data 2 Doormat - Animation
Data 2 Doormat - Animation